All-New 2020 Toyota Corolla Ready to Rock the Sedan World
CARMEL-BY-THE-SEA, Calif. (Nov. 15, 2018) -- With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.
The 12th-generation Toyota Corolla made its arrival in two chapters: the all-new Corolla hatchback arrived earlier this year, and now comes the current best-selling Corolla body style, the sedan. Both are based on the Toyota New Global Architecture (TNGA), which is far more than a new body structure, bringing together new approaches to engineering, design, assembly, and materials.
TNGA transforms both Corolla styles into drivers’ delights while also bolstering the model’s renowned value and reliability. Both draw from the same DNA and share powertrains. It’s no surprise, then, that the 2020 Corolla sedan dramatically elevates this model’s focus on comfort and refinement while also infusing it with the Corolla hatchback’s feisty personality.
DALLAS (Sept. 27, 2018) Making its presence felt in its new home state, Toyota announced exciting news today at the State Fair of Texas media day with the addition of three new options for 2019: 4Runner Nightshade Special Edition, Tacoma SX Package and Tundra SX Package. Each new offering provides a heavy dose of style that aims to be light on the wallet.
Lights Out: 4Runner Nightshade The 4Runner Nightshade Special Edition adds mystique to the Limited grade on which it’s based with stylish upgrades that make it unique among its peers. Black accents are added to give Nightshade its own vibe: front and rear bumper spoilers, outer mirrors and door handles, window moldings, rocker panels, door garnish, roof rails and badging.
Up front, black chrome moldings are fitted on the grille slots and, in back, the exhaust tip gets the black treatment as well. Black 20-inch wheels help complete the sleek exterior. Inside, black interior trim features include the steering wheel, center cluster and console panels, shift knob and shifter panel, and inner door grips. The 4Runner Nightshade Special Edition is available in Limited 4x2 or 4x4 models and carries a manufacturer’s suggested retail price of $1,740 in addition to the base vehicle MSRP. It is available at dealerships now in select colors: Midnight Black Metallic, Magnetic Gray Metallic and Blizzard Pearl.
August 21, 2018 - Just one day after Hurricane Harvey hit Southeast Texas on Aug. 25, 2017, Toyota pledged $1 million to its long-time nonprofit partner SBP (formerly known as St. Bernard Project) to bring much-needed services to the community. Toyota has supported SBP since it began working to help families rebuild their homes in New Orleans after Hurricane Katrina. The nonprofit Toyota Production System Support Center (TSSC) has helped SBP make its operations more efficient by applying the principles from the Toyota Production System. With Toyota’s assistance, SBP has reduced the number of days it takes to build a house to 60 from 112.
What’s more, SBP has used TPS to train more than 21 nonprofits to be more efficient and effective in their work to help families recover in Southeast Texas. Improving the quality of life in the communities in which we do business is a major goal of Toyota’s philanthropy.
Toyota Motor Corporation Founder Kiichiro Toyoda Inducted into Automotive Hall of Fame
DETROIT (July 20, 2018) – Cited for his extraordinary vision and entrepreneurial spirit, Toyota Motor Corporation founder and former president Kiichiro Toyoda was inducted into the Automotive Hall of Fame last evening in Detroit.
Kiichiro Toyoda was one of five industry leaders named to this year’s Automotive Hall of Fame induction class. He is credited with expanding Toyoda Automatic Loom Works, a successful textile business created by his father, Sakichi Toyoda, into the world of automotive manufacturing in 1933. Kiichiro Toyoda served as president of Toyota Motor Corporation from 1941 to 1950. His technical skills and leadership forged the foundations of a company that would eventually grow to be one of the most respected corporations in the world.
Toyota Research Institute Supports Development of Open-Source Automated Driving Simulator
LOS ALTOS, Calif. (June 21, 2018) - Toyota Research Institute (TRI) is furthering its support of open source platforms by donating $100,000 to the Computer Vision Center (CVC) to accelerate its development of an open source simulator for automated driving, Car Learning to Act (CARLA).
SAN ANTONIO (May 15, 2018) – Schools in the greater San Antonio area will soon have additional resources to help prepare youth for the jobs of tomorrow. Toyota USA Foundation, together with Project Lead The Way (PLTW), awarded $400,000 in grants to provide curriculum and teacher professional development focused on computer science, engineering, and biomedical science.
Twenty-five elementary, middle and high schools from Harlandale ISD, Lytle ISD, San Antonio ISD, Somerset ISD and Southside ISD, among others, received awards.
A buzz abounds: Toyota Motor Manufacturing, Texas overhauls Visitors Center, plants pollinator garden
SAN ANTONIO (April 20, 2018) – There’s a buzz flying through the air at Toyota Motor Manufacturing, Texas, Inc. (TMMTX). No, we’re not talking about flying trucks, rather the new pollinator garden and completely overhauled Visitors Center exhibits at the San Antonio facility. Today, company executives, team members and community leaders joined to celebrate completion of the more than $1 million project.
Toyota Donates RAV4 Hybrid to Gulf War Veteran, FEMA Hero
NEW YORK, April 2, 2018—Edwin Sanchez has lived a life of service: first as a 19-year-old artilleryman during Operation Desert Storm, in which he engaged the Iraqi Republican Guard; then as a rookie firefighter called to action on September 11, 2001, filling in for fallen comrades during a 48-hour emergency shift; and later as first responder in disaster-struck places like Puerto Rico and the Hurricane Sandy-battered shores of New York.
But his proudest moment came in Haiti, following the 2010 earthquake that took about 100,000 lives. The death toll might have been higher were it not for Sanchez, stationed in Port-au-Prince as a first responder and search specialist with FEMA’s Urban Search and Rescue Task Force from New York. As the sun set one evening, Sanchez approached a collapsed building, under which two siblings, 8 and 10, had been trapped for six days. Sanchez and his team spent five moonlit hours boring through steel and concrete, and scooping out dirt with their hands. When the children were finally hoisted to safety, the moment of jubilation was captured in an iconic photo that ran on the cover of the New York Post.
Team USA and Team Toyota athletes Oksana Masters, Amy Purdy and Evan Strong capture medals at Paralympic Winter Games
PYEONGCHANG, South Korea – A group of Team USA and Team Toyota athletes garnered Paralympic Winter Games medals for their performances in banked slalom snowboarding and biathlon skiing on Friday, March 16.
In banked slalom, Amy Purdy and Evan Strong put in strong third-run performances to capture bronze and silver medals, respectively.
“It’s just amazing,” Purdy said. “There’s a much bigger picture here of thinking you can’t do something because you have a prosthetic leg or have injuries and pulling it together and making it happen, committing and going for it to see what the possibilities are. I look back to when I lost both my legs and just wanting to snowboard again. I certainly wouldn’t have known that I’d come here and win the medals that I have. I’m grateful that I’m able to share that with other people and that they can maybe look at what we do and say ‘hey, if they can do that then I can do that as well.’”
Purdy tallied her third-career Paralympic Winter Games medal after finishing third in the LL1 class of women’s banked slalom. It was her second medal at the Paralympic Winter Games PyeongChang 2018 after she won the silver medal in women’s snowboard cross earlier this week.
Mazda and Toyota Establish Joint-Venture Company "Mazda Toyota Manufacturing, U.S.A., Inc."
HUNTSVILLE, Ala., (March 8, 2018) / HIROSHIMA and TOYOTA-CITY, Japan (March 9, 2018) – Mazda Motor Corporation and Toyota Motor Corporation have established their new joint-venture company “Mazda Toyota Manufacturing, U.S.A., Inc.” (MTMUS) that will produce vehicles in Huntsville, Alabama starting in 2021.
The new plant will have the capacity to produce 150,000 units of Mazda’s crossover model that will be newly introduced to the North American market and 150,000 units of the Toyota Corolla. The facility is expected to create up to 4,000 jobs. Toyota and Mazda are investing $1.6 billion towards this project with equal funding contributions.
Toyota’s Denny Hamlin was the highest finishing Camry in Sunday’s Daytona 500 – with a result of third – while three Camry drivers led laps in The Great American Race, including Hamlin, Martin Truex Jr. and Erik Jones.
February 19, 2018 - Camry driver Hamlin continued his restrictor plate success over the weekend as he earned his third top-four finish in the Daytona 500 in his last four starts in the race. He led 22 laps (of 207) in the 500-mile Monster Energy NASCAR Cup Series (MENCS) race after his Camry started on the front row for The Great American race. Hamlin has not finished outside the top 25 at the superspeedway since 2013.
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“Definitely disappointed after leading on the last restart, but it’s just a 50-50 shot,” said Hamlin, following the race. “It’s about what line can stay organized and work the best. I had the 37 (Chris Buescher) committed to my rear bumper which was great, but we couldn’t get the 21 (Paul Menard) to buy in. We just didn’t have the line to winI’m proud of our whole FedEx Camry team for giving me a car that we were able to battle back and lead a lap there and give ourselves a chance.”
Defending MENCS champion Martin Truex Jr. found speed in his Camry mid-race in the Daytona 500 – leading four laps. He would ultimately finish 18th after battling the last few laps to stay with the pack upfront.
Hydrogen is Going the Distance: Toyota Surpasses 3,000 Mirai Hydrogen Fuel Cell Vehicle Sales in California
PLANO, Texas, January 23, 2018 – Move over polluters, the Toyota Mirai, one of the world’s first mass-produced hydrogen fuel cell electric vehicles, has surpassed 3,000 sales in the Golden State. Having reached this new milestone, Mirai make up more than 80% of all hydrogen fuel cell vehicles in the United States.
Toyota Named North American Launch Partner for Inaugural Season of Esports’ Overwatch League
PLANO, Texas (Jan. 18, 2018) – Toyota is a North American launch partner of the Overwatch League, the first major global professional esports league with city-based competition between teams from some of the world’s top sports and esports leaders. This partnership marks the first time Toyota has partnered with an esports league.
As part of the partnership, Toyota and the Overwatch League plan to develop an exclusive series called Access Granted that will present behind-the-scenes content to the community, centered around the unique journey of the esports athlete. The series, produced by Blizzard Entertainment’s MLG division, will air featured clips in live matches that promote the series. The featured clips will include players driving Toyota vehicles to and from the competition at Blizzard Arena Los Angeles, where all regular-season games of Overwatch League will take place.
Additionally, the Toyota C-HR will have on-site presence at Blizzard Arena Los Angeles and media placements surrounding Overwatch League.
The inaugural season of the league kicked off Wednesday, January 10. Twelve franchises representing major cities in North America, Asia, and Europe began their competition at the custom-renovated arena, where tickets for all four days of opening week were sold out.
PLANO, Texas (Dec. 11, 2017) – Newsweek has once again named Toyota one of the world’s greenest companies, scoring in the top 5% of global companies, and was named the “Best in Industry Global” in the automobiles category. Toyota was ranked #16 of the Global 500 greenest companies and #1 in the automobile category.
The award recognizes Toyota for its track record of sustainability achievements and for its eco-sensitive hybrid and fuel cell vehicles, and places the world’s largest automaker ahead of such respected companies as Apple, Starbucks and Nike. This year’s score improves upon Toyota’s past performance on the ranking, reflecting the company’s ongoing commitment to green initiatives.
Toyotathon Makes TV History With First :100 Second Commercial
A multi-generational family explores nostalgia and togetherness in new holiday spot “R+S”
PLANO, Texas (November 29, 2017) – Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S” premiered Tuesday night, November 28, on NBC during “The Voice” in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot comes at a time when most networks are reducing commercial time.
Plano, Texas (Sept. 22, 2017)– Everything is bigger in Texas. Everything, that is, except Toyota’s environmental footprint.
Toyota Motor North America’s (TMNA) headquarters campus in Plano, Texas has officially achieved LEED Platinum from the U.S. Green Building Council (USGBC). Jonathan Kraatz, executive director, USGBC Texas Chapter, presented the prized Platinum plaque to Jim Lentz, TMNA president and chief executive officer, today at the new campus. LEED, or Leadership in Energy and Environmental Design, is the most widely used green building rating system in the world. Toyota’s new campus is the largest commercial LEED Platinum project in the state of Texas, to date.
PLANO, Texas (September 1, 2017) – Toyota Motor North America (TMNA) Inc., today reported August 2017 sales of 227,625 units. With one more selling day in August 2017 compared to August 2016, sales were up 6.8 percent on volume and up 2.8 percent on a daily selling rate (DSR) basis.
Toyota division posted August sales of 196,824 units, up 8 percent on a volume basis, and up 4 percent on a DSR basis.
As the era of Toyota New Global Architecture arrives in North America with production of the 2018 Camry, we thought we’d give you an eye-catching, interactive look under the hood of Toyota’s revolutionary new manufacturing process at www.TNGAinfo.com
Ready for Launch: The Countdown Begins for the Highly Anticipated All-New 2018 Toyota Camry
June 21, 2017 - It’s already making a lot of noise. Now, it’s almost here. The all-new 2018 Toyota Camry, the best-selling car in America for the past 15 years, will be rolling into dealers late summer. The excitement over the eighth-generation sedan is the result of its total evolution, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.
The new Camry utilizes TNGA (Toyota New Global Architecture), which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
Plano, Texas (June 08, 2017) — The first-ever 2018 Toyota C-HR stylish and technology-filled subcompact SUV crossover vehicle -- representing a leap forward in design and innovation – is launching with a mischievous and clever marketing campaign for creative instigators.
The C-HR, stylish and sleek, has the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer with speed coursing through his veins. Koba and team made sure the C-HR exhilarates its driver anytime, anywhere, satisfying mischief-makers and trend-setters alike.
As part of the fully integrated campaign, titled “A New Story Begins,” Toyota is remixing timeless stories of mischief makers from fairy tales such as Cinderella, the Gingerbread Man (G-Man), Rapunzel, Little Red Riding Hood (Lil Red) and Truel, a three-way duel, and cleverly updating them for the modern world. The campaign includes multicultural spots targeted to African American, Asian and Hispanic audiences.
Toyota Partners with Dallas-based ‘On the Road Lending’ to Extend Mobility to Underserved Communities
PLANO, Texas, May. 10, 2017 — In an effort to extend mobility to underserved populations, Toyota is pleased to announce a partnership with Dallas-based On the Road Lending, an organization that provides vehicle selection assistance, low-interest auto loans and long-term financial mentoring to low-income individuals.
Through a character-based lending model, On the Road Lending works with clients to build financial capability before providing an affordable loan for a fuel-efficient, under-warranty vehicle, through its affiliated lending entity. The organization then stays with those clients for the life of the loan—usually five or more years —providing financial mentorship and support.
Toyota celebrates 40 Years of research and development in North America with the official opening of the expanded R&D centers in Michigan
The $154 million expansion furthers Toyota’s commitment to vehicle development, mobility, safety and advance research operations in North America
York Township, Mich. (May 4, 2017) – Toyota Motor North America (TMNA) celebrated the 40th anniversary of its North American research and development operations alongside an important milestone today, as the company officially opened its expanded Toyota Motor North American Research & Development (TMNA R&D) Purchasing and Prototype Development centers in York Township, Michigan. Three years ago, Toyota announced its “One Toyota” plan to create more unified operations in North America with a $154 million expansion of the TMNA R&D centers in Michigan. The investment moved direct procurement and supplier engineering development talent from Erlanger, Kentucky, and vehicle development and powertrain from California. These moves reaffirmed Toyota’s commitment to drive more local decision making and ultimately faster, more precise response to the needs of the marketplace.
Changing the Game: Toyota Employees Earn National ‘Women in Manufacturing’ Award
GEORGETOWN, Ky. (April 21, 2017) – At a reception in Washington, D.C., Thursday, The Manufacturing Institute recognized 130 recipients of the Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Award, including two women from Toyota.
Lisa Lawrence, a 28-year Toyota employee and body weld manager at Toyota Motor Manufacturing, Kentucky, Inc., and Nora Arellano, a senior engineering manager at Toyota Technical Center in York, Michigan, and Purdue University graduate, were each recognized for their leadership and accomplishments in manufacturing.
The STEP Ahead Awards honor women who have demonstrated excellence and leadership in their careers and represent all professional levels of the manufacturing industry. Honorees are nominated by their peers for significant contributions to the field in areas such as productivity, cost reduction and customer satisfaction.
Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor. Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.
The Toyota Mirai eco-billboard campaign, in coordination with Clear Channel Outdoor Americas, will help clear the air from April 3rd through May 28th. Thirty-seven billboards in Los Angeles and San Francisco will create 24,960 square feet of pollution scrubbing surface and reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is a key ingredient in acid rain and smog.
This “catalytic converter” of billboards uses a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, NOx is converted to nitrate and removed from the air. The light-activated, smog-reducing billboards continue to purify the air as long as light, humidity, airflow and the titanium dioxide coating are present.
US Winners of Toyota Dream Car Art Contest Announced
TORRANCE, Calif., March 20, 2017 – In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.
Now World Contest Semi-Finalists, the artwork by these nine youth advances to represent the United States in competing against entrants from over 80 countries. In August 2017, the top 30 World Winners will win an all-expenses-paid trip to Toyota City, Japan, and participate in an awards ceremony, which includes a tour of a Toyota manufacturing plant. The nine 2017 U.S. Winners were chosen by a national panel of nine judges who viewed artwork by 35 U.S. finalists; the latter of which had been selected by nearly 1,000 Toyota team members nationwide from a pool of 90 U.S. semi-finalists.
Toyota Donates Engineering Laboratory Building to Create STEAM-Focused Education Center
Erlanger, Ky. (March 17, 2017) - Creating an enduring gift to fuel the economic engine of the Tri-State, Toyota announced today that it is donating its Quality and Production Engineering Laboratory on its campus in Erlanger to develop a STEAM-focused education center to serve the Northern Kentucky/Greater Cincinnati region. The vision, a collaborative endeavor involving state and local leaders, is world-class STEAM education that inspires the next generation to be creative and engaged, highly skilled, tech-savvy and work-ready problem solvers.
To help bring the vision to reality, Kentucky Governor Matt Bevin announced a $6.8 million Work Ready Skills initiative grant to Boone County Schools to adapt Toyota’s office and engineering lab into a school. The new school, scheduled to be ready for students in fall 2019 for the 2019-2020 school year, will be called the Ignite Institute at Roebling Innovation Center.
2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility
Torrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.
First shown in concept form at the 2014 Paris Motor Show, the 2018 C-HR maintains the concept’s avant-garde physique; modern, comfortable cabin; and bold, outgoing character. The C-HR is available in two grades, XLE and XLE Premium, each equipped with a long list of standard features that includes 18-inch alloy wheels, dual-zone climate control, bucket seating, and 7-inch audio display.
Toyota USA Foundation Grants $4 Million to California State University, Dominguez Hills to Prepare Students in Southern California for STEM Careers
TORRANCE, Calif., Feb. 28, 2017 – Toyota USA Foundation and California State University, Dominguez Hills announced today that together they will tackle workforce readiness issues head-on, creating a new Toyota Center for Innovation in STEM Education (Toyota Center) to inspire learning for students from kindergarten through college.
Toyota USA Foundation’s $4 million grant will support the design, construction, and equipment for a new 87,000+ square foot science and innovation building on the CSU Dominguez Hills campus, which will house the Toyota Center. It will include a fabrication lab, labs for K-12 teacher demonstrations and training, SMART classrooms, collaborative workspaces and an outdoor workspace.
Princeton, Ind. (Jan. 24, 2017) -- Toyota Indiana knows how to ring in the New Year! The company will add 400 jobs at the plant in Princeton, investing $600 million to meet the strong and growing demand for the Highlander midsize SUV and modernize the entire plant. The investment will be used for retooling, new equipment and advanced technologies to make the plant more competitive. The project is scheduled to begin in fall 2019 and will add 40,000 Highlanders annually.
This expansion project is part of Toyota’s localization strategy to build vehicles where they are sold. During the 2017 North American International Auto Show, Jim Lentz, chief executive officer, Toyota Motor North America, announced that the company would, “invest an additional $10 billion in the U.S. over the next five years. This investment will be used to make the existing plants even more competitive.”
Good Housekeeping Names Toyota Prius Two Eco ‘Best New Hybrid’
NEW YORK (January 18, 2017) – Good Housekeeping this week announced the winners of its Best New Car Awards for 2017, and selected the 2016 Toyota Prius Two Eco as the Best New Hybrid. The Awards appear in the February issue, on newsstands January 17.
The Good Housekeeping Institute worked with Car and Driver, the leading authority on all things automotive, to screen more than 100 new vehicles, narrowing it down to the top 25 for further scrutiny. After driving over 1,200 miles on test tracks and open roads, engineers from the GHI Labs and consumer testers rated cars on value, safety, smoothness, handling, interior design and comfort and onboard technology.
“It’s a money-saving hybrid with a sleek, futuristic design,” says Good Housekeeping. “The knockout gas mileage you can expect from a Prius improves with every new model, and this one is no exception.”
January 05, 2017 - Toyota has been part of the cultural fabric in the U.S. for nearly 60 years. Production volume or employment in the U.S. will not decrease as a result of our new plant in Guanajuato, Mexico announced in April 2015. With more than $21.9 billion direct investment in the U.S., 10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry.
Over the past 30 years, Toyota has produced over 25 million vehicles in the U.S.
Over the past 20 years, $2 out of every $3 invested in North America has been spent on U. S. facilities
Toyota was the smallest importer of vehicles from Mexico to the U.S. in 2016.
In 2015, Toyota exported more than 160,000 U.S.-built vehicles to 40 countries, helping to establish the U.S. as a global export hub.
Our manufacturing facilities in Baja, Mexico, established in 2002, support production at our San Antonio, Texas plant, where 3,300 team members produced over 230,000 Tundras and Tacomas in 2016.
Recent manufacturing expansions by Toyota in the U.S. include:
$360 million investment in Toyota’s Georgetown, Kentucky plant, adding 750 new jobs
$150 million investment at its Huntsville, Alabama plant
$100 million investment in Toyota’s Princeton, Indiana plant, adding 300 jobs
$90 million investment at its Buffalo, West Virginia plant, adding 80 jobs
A Serving of Manufacturing Know-How Helps Those in Need
Buffalo, W.Va. (Dec. 21, 2016) – Feed more people in need more efficiently.
That was the goal for team members from Toyota Motor Manufacturing West Virginia (TMMWV), who recently shared manufacturing and process best practices with the Facing Hunger Food Bank in Huntington, W.Va. And thanks to the collaborative effort, the food bank is now set to operate more efficiently.
Its back pack program, which provides food to youth, increased efficiency by 600 percent. The project also helped increase warehouse storage by two-thirds.
Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress
PLANO, Texas (December 15, 2016) – For Toyota, boldly shaping the future of mobility starts with making a positive impact on the environment in diverse communities across the United States and Canada.
In the recently published 2016 North American Environmental Report, Toyota outlined these positive impacts. Over the past year, Toyota’s North American operations have reduced water usage by nearly 100 million gallons, the equivalent to the annual water use of more than 900 average American families. Toyota also announced plans for a 7.75 megawatt solar array at Toyota’s new headquarters campus in Plano, Texas, which will reduce annual carbon dioxide emissions by 7,122 metric tons, or the equivalent of the electricity used by almost 1,000 homes in a year.
Toyota Develops TNGA-based Powertrain Units for Smooth, Responsive, 'As Desired' Driving
Toyota City, Japan, December 6, 2016 -- Toyota Motor Corporation, in pursuit of superb driving and environmental performance, and based on the Toyota New Global Architecture (TNGA) structural reform for making ever-better cars, has developed advanced engines and transmissions and further evolved its hybrid systems. Toyota intends to deploy these new powertrain units in a rapidly broadening range of vehicle models, starting in 2017.
Using TNGA, Toyota has been changing the automobile from its very structure, lowering hood heights, lowering the center of gravity and implementing other innovations to improve driving performance. To enhance fundamental vehicle performance in terms of running, turning and stopping, it initiated a comprehensive review centered on vehicle platforms and is now, since the release of the fourth-generation Prius in 2015, expanding the use of new platforms throughout its product lineup. At the same time, it has been developing new powertrain units, which form the core of an automobile, that significantly improve both driving and environmental performance.
Toyota's newly developed powertrain units are light and compact and have a low-center of gravity. In-depth reconsideration of fundamental vehicle performance has resulted in engines with high-speed combustion and in highly efficient multi-geared transmissions. Furthermore, to standardize the basic structure of these new units, modular design (unified design) was used, building a foundation for the future making of "well-built cars."
Toyota Develops World's First Behavior Observation Method for Lithium Ions in Electrolyte
Toyota City, Japan, November 24, 2016?Toyota Motor Corporation has developed the world's first1 method for observing the behavior of lithium ions (Li-ions) in an electrolyte when a Li-ion battery charges and discharges.
By using this method, it is possible to observe in real-time, the deviation of Li-ions?one of the causes of deterioration in the performance of Li-ion batteries. Toyota believes that this will provide essential guidelines for R&D that aims to improve the performance and durability of batteries, which would lead to longer battery life, as well as longer driving ranges for plug-in hybrid vehicles (PHVs) and electric vehicles (EVs).
Li-ion batteries use a metal oxide in the cathode, a carbon material in the anode, and an organic electrolyte for the electrolyte. Lithium ions flow in the electrolyte from the cathode to the anode when the battery is charging, and from the anode to the cathode when the battery is discharging, which results in an electric current flow. Thus, the Li-ions play an essential role within the electrolyte during battery charging and discharging.
Toyota Explores Heavy-Duty Hydrogen Fuel Cell Application
November 17, 2016 - Toyota has long maintained that hydrogen fuel cell technology could be a zero emission solution across a broad spectrum of vehicle types. The scalability of this technology is enabling the automaker to explore a semi-trailer truck application for a California-based feasibility study.
The Toyota Mirai will continue to provide a zero emission driving solution for global customers; a heavy-duty truck sized fuel cell vehicle creates a potential zero-emission freight transportation solution for the future.
Additional details on the study, and the continued evolution of a hydrogen society, will be announced in the coming months.
Toyota to Start Sales of Fuel Cell Buses under the Toyota Brand from Early 2017 (in Japan)
Toyota City, Japan, October 21, 2016 -- Toyota Motor Corporation will begin to sell fuel cell buses (FC buses) under the Toyota brand from early 2017. Having already undergone repeated field tests for practical use, the Bureau of Transportation of the Tokyo Metropolitan Government plans to utilize two of these FC buses (model name: Toyota FC Bus) as fixed-route buses.
Toyota plans to introduce over 100 FC buses mainly in the Tokyo area, ahead of the Tokyo 2020 Olympic and Paralympic Games. In view of this, the FC buses will be sold for the first time in Japan in early 2017, so as to help increase the level of understanding by the general public of the utilization of FC buses as a form of public transportation.
25-Year Game Changer: Toyota, NCFL Pioneer Family Literacy Initiative
DETROIT (October 19, 2016) – Lupe Maldonado will tell you, “education is key.” That’s because it’s what helped her and her family create a brighter future. Their story started in a garage in Torrance, Calif., more than 20 years ago. That’s where they lived when they came to the U.S. No bathroom. No running water; a mattress on the bare floor. They covered up the holes to keep out the cold and the mice. While it may have been a bleak start, Lupe says just being in America was a dream come true.
While Ismael worked 12 hour days to support his family, Lupe joined a new program at her son’s elementary school called the Toyota Family Literacy Program in order to learn English. It was a tough decision, going to school instead of getting a job that could provide the money needed to move out of that garage; but Ismael and Lupe knew if she could learn English, she could advocate for their boys with teachers, doctors and in the community. Ismael also enrolled in English classes.
Toyota to Launch Sales of 'Kirobo Mini'
Toyota City, Japan, October 3, 2016 --Toyota Motor Corporation plans to launch sales of its compact and cuddlesome "Kirobo Mini" communication partner through Toyota vehicle dealers across Japan in 2017. The nationwide rollout will be preceded by presales at designated dealers in Tokyo and Aichi Prefecture this winter, for which advanced orders will be taken online. Kiboro Mini is tentatively priced at 39,800 yen (excluding tax).
Kirobo Mini is a miniature communication partner developed to provide companionship. It fits in the palm of the hand and is only 10cm high when seated. It turns its head toward the person speaking and engages in casual conversation*1 while moving its head and hands. Its compact size means it can be taken just about anywhere, helping it to fulfill its role as a cuddly companion always on hand for heart-touching communication.
Kirobo Mini's range of gestures and conversation abilities are mainly made possible by connecting Kirobo Mini via Bluetooth®*2 to smartphones installed with a dedicated app. A built-in camera enables Kirobo Mini to recognize people's facial expressions, through which it tries to detect their emotions so that it can accordingly adjust its manner of speaking and moving. Kirobo Mini can also converse based on information drawn from the vehicle or home.
CALL FOR ENTRIES: Toyota and Discovery Education Challenge Teens to Spread the Word on Safe Driving
Plano, TX (September 26, 2016) – Teens speak their own language, whether it’s through the latest slang, emojis or filters on Snapchat. That’s why once again Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are hosting the TeenDrive365 Video Challenge, which invites teens to create short videos that encourage their peers to drive more safely. Teens can register and submit their entries today through February 23, 2017 at www.teendrive365inschool.com.
RAV4 'Top of the Class' for Car Seat Installation, According to Cars.com
September 14, 2016
PLANO, Texas, Sept. 14, 2016– Child safety. It’s a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts. Cars.com has named the 2016 Toyota RAV4 to its Car Seat Honor Roll. RAV4 is one of only six vehicles, out of 84 model-year 2016 and 2017 vehicles tested, to receive this distinction. According to Cars.com, the RAV4 earned a perfect score in each category of the test, which was performed by certified child passenger safety technicians using an infant seat, convertible seat and booster seat. Cars.com says that “when it comes to car seats, the RAV4 is at the top of the class,” praising a large backseat to accommodate rear-facing baby seats.
Toyota Engineers Easier Access for Child Safety Seat Mounts
Ann Arbor, Mich., Sept. 1, 2016 -- Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
In 2015, IIHS established the LATCH (Lower Anchors and Tethers for Children) rating program to encourage automakers to design LATCH hardware that meets those ease-of-use criteria. While child restraints can be installed properly using vehicle safety belts, LATCH is intended to make correct installation easier.2 Toyota listened to IIHS and took quick action.
YELLOWSTONE NATIONAL PARK (Aug. 25, 2016) – Online gaming or using social media apps - kids often live in virtual environments. But kids in Yellowstone National Park will soon have a new living environment to explore, with help from Toyota.
Today the automaker presented a $1 million donation to the Yellowstone Park Foundation to support development of a new Yellowstone Youth Campus. The new campus will be a home for immersive youth programming in the park, creating a place of learning for future generations of conservationists and a pretty cool hang-out to share experiences.
Designed by Hennebery Eddy Architects of Portland, Ore., the new Yellowstone Youth Campus aims to be the first buildings in a national park to achieve Living Building Challenge Certification. One of the most rigorous environmental building certifications in the world, the Living Building Challenge integrates ecological relationship, cultural heritage, stewardship, sustainability and leadership into all aspects of design, construction and operation. The result is a “Living Lab” for all who enter.
Making the Grade: 2017 4Runner TRD Off-Road Joins TRD Line-Up
OURAY, Colo. (July 21, 2016)– Adding to its impressive off-road credibility, the 2017 4Runner will be available in two new grades -- TRD Off-Road and TRD Off-Road Premium. Both grades offer distinctive TRD (Toyota Racing Development) branding to stand out anywhere a 4Runner can travel.
Since its introduction in 1984, the 4Runner’s body-on-frame architecture has enabled the SUV to traverse challenging terrain while comfortably transporting people and all the gear they need for their adventures.
For four decades, TRD has been racing off-road and that heritage is reflected in these new grades. The exterior of the TRD Off-Road 4Runner features black painted wheels and a unique TRD Off-Road badge on the C-pillar. Inside, the center console has a carbon fiber look and the floor mats feature the TRD Off-Road designation. The TRD Off-Road Premium 4Runner also adds “TRD” red lettering on the headrests for the driver and front passenger.
Elbow Grease: TMMWV Team Members Volunteer to Help Flood Victims Dig Out
Perry, you see, has the strength and stomach to remove refrigerators and freezers from homes devastated by a record-breaking flood in Clendenin, W.Va., about 60 miles east of TMMWV. He’s one of more than 100 team members who have volunteered to help residents in the aftermath of the June 23 thunderstorms that dropped some 10 inches of rain in only a few hours. The adjoining Elk River rose more than 27 feet, coating the town of 1,200 residents in mud and claiming 25 lives.
America's Best-Selling Car Still Most 'American-Made'
GEORGETOWN, Ky., June 28, 2016-- The best-selling car in America for 14 consecutive years is on another streak that recognizes its American symbolism: another award from Cars.com for most American-made. For the second year in a row and sixth time overall, the Toyota Camry claims the top position on Cars.com’s American-Made Index.
The Cars.com American-Made Index rates vehicles built and bought in the U.S. Factors include the percentage of parts considered domestic under federal regulations, whether the car is assembled in the U.S. and U.S. sales. Models with a domestic parts content rating below 75 percent are disqualified along with models built exclusively outside the U.S. or models soon to be discontinued without a U.S.-built successor. According to NHTSA, the U.S.-sold domestic content for Camry is 75 percent.
The Camry is assembled at Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) in Georgetown, Ky., and more than 270 supplier locations in the United States provide content for the current generation. TMMK is Toyota’s largest vehicle manufacturing plant in the world with annual capacity to produce 550,000 vehicles and 600,000 engines.
More Kids Closer to Kindergarten-Ready Thanks to Toyota, Born Learning Academies
GEORGETOWN, Ky. (June 27, 2016) – Kentucky is getting another boost to early childhood education. Today, Toyota, with United Way and the Governor’s Office of Early Childhood, unveiled plans to expand the United Way Born Learning Academies, adding 63 schools to the kindergarten readiness program’s growing lineup.
The program kicked off in 2012 with a $1 million grant from the automaker, and was later strengthened with an additional $1.2 million investment by the state via its Race to the Top Early Learning Challenge federal grant. As a result, beginning this fall a total of 161 academies will offer learning resources to parents and caregivers of pre-K children throughout the Commonwealth.
From Cotton Field to Engine Capital of the World: Toyota Alabama Operates on All Cylinders
HUNTSVILLE, Ala., (June 21, 2016) -- Huntsville has long been known for engines…rocket engines that is. But today, it is well on its way to earning the title as "engine capital of the world" thanks to the more than 4.5 million engines produced at Toyota Motor Manufacturing Alabama.
What was once a cotton field in northeast Huntsville is now a hallmark engine plant for Toyota. In fact, it is the only Toyota engine plant in the world that produces 4-cylinder, V6 and V8 engines under one roof, which covers more than 1 million square feet of production space. With a total investment of $864 million, the plant has grown to employ about 1,350 team members.
Toyota Alabama has expanded four times and produces six times as many engines since starting production. “Seeing the plant develop over the past 15 years has been amazing,” says Toyota Alabama President Jim Bolte. “Our team members’ outstanding commitment to quality and safety, plus the great support we have received from community partners and local officials has been the driving force behind our success.”
June 15, 2016 - In April, Toyota Connected was announced. The new company, according to the press release, is intended to “significantly expand…capabilities in the fields of data management and data services development.”
While it’s clear that Toyota Connected will collect data and find ways to improve the customer experience in myriad ways, that description itself brings up a few questions.
Toyota Connected CEO Zack Hicks explains how he wants to contextualize connected cars and give customers an escape from what he calls the “tyranny of technology.”
Toyota Tagged to Receive Keystone Leadership in Environment Award
WASHINGTON D.C. (JUNE 8, 2016) – Toyota North American manufacturing plants share space with all creatures great and small – from the furry to the feathered. And a main mission for the automaker is to keep those critters content.
From building woodland duck nesting boxes to planting pollinator gardens to managing feral hog populations, Toyota team members work diligently to ensure wildlife around the plants flourish. The co-habitat collaborations are as varied as a vehicle line-up, and now, species beyond birds, beavers and butterflies are beginning to notice.
Toyota Motor North America, jointly with Wildlife Habitat Council and GM, was honored with the Keystone Leadership in Environment Award today at the 23rd annual Keystone Policy Center awards dinner. Both automakers partnered with the Wildlife Habitat Council to expand wildlife habitat, support pollinator health and enhance biodiversity at manufacturing locations.
Plano, Texas and San Diego, Calif. (June 6, 2016) – It might not be the sunshine state, but Texas gets its fair share of sun. And when Toyota moves into its new North American headquarters next year, the automaker plans to “catch a ray.”
Enter Toyota’s Plano solar power system. The approximately 7.75-megawatt system will be the largest corporate office on-site solar installation among non-utility companies in the state of Texas. In total, the system is expected to provide approximately 25 percent of the power needed for the new headquarters campus. This installation is just one example of Toyota’s environmental efforts to achieve the goal of USGBC Platinum LEED Certification for the state-of-the-art campus.
Current plans call for the system to be completed in phases. Phase one will cover two parking structures – approximately 2.45 megawatts per garage – and comes online by August 2017. The final installation, located on a third parking structure, is slated for December 2017 and will produce about 2.83 megawatts.
Toyota Rewards Academic Excellence in STEM-Related Fields
TORRANCE, Calif. (May 11, 2016) – In celebration of Asian-Pacific American Heritage Month, Toyota is pleased to announce that it awarded scholarships to 22 Asian Pacific Islander American (APIA) students for post-secondary education in the disciplines of science, technology, engineering and mathematics (STEM).
The annual scholarship is offered through a collaborative partnership between Toyota and the Asian & Pacific Islander American Scholarship Fund (APIASF), a non-profit organization dedicated to providing college scholarships to APIAs. The 2016 student recipients were each awarded $5,000 in funding towards a degree in a STEM field for their first two years of college.
The fifth annual event was held at the Toyota Automobile Museum on May 10, 2016 and included an awards dinner and reception, as well as a panel discussion on the theme, “How do you build and develop careers and teams?” Toyota executives Karen Ideno, Doug Murtha, Mindy Zhang, and Toyota team members Alexandra Chau and Chihiro Kurokawa shared their unique experiences with the scholars as they prepare for college entry in the fall.
What makes nuns go 'Whoopi?' Give ‘em a Toyota Sienna
NEW YORK, May 5, 2016 – Celebrating the 100th anniversary of an order of black nuns, Whoopi Goldberg and ABC’s “The View” teamed up with Toyota today to present a new 2016 Toyota Sienna minivan to the 14 sisters from Harlem. Now that’s a reason to say “Whoopi!”
After reading their story, Toyota decided to give the nuns, from the Order of the Franciscan Handmaids of the Most Pure Heart of Mary, a vehicle to continue their incredible work. Toyota also is providing a year’s worth of free gasoline and filling the van with toys and food.
Founded in Georgia in 1916, The Franciscan Handmaids run a day nursery, food pantry and other charitable initiatives, along with giving comfort to the sick and dying across New York City. They are one of only three predominantly black orders in the country.
ANN ARBOR, Mich. (May 4, 2016)-- For anyone (i.e. everyone) who’s ever panicked when their mobile device chirped, “low battery,” the future could be far less stressful, thanks to the advanced battery research of scientists at the Toyota Research Institute of North America (TRINA). A new breakthrough involving magnesium batteries may soon open the doors for smaller, longer-lasting batteries for everything from cars to cell phones.
What’s the Big Deal with Magnesium? Magnesium metal has long been theorized as a much safer and more energy-dense alternative to current lithium battery technology. Lithium metal, in its natural state, is unstable and can ignite when exposed to air. In order to make lithium metal safe for batteries, ions are taken from the lithium metal and embedded into graphite rods, which are then used in batteries. That lack of actual metal, however, limits the amount of power a battery can store. Magnesium, on the other hand, is a very stable metal with the potential to store much more energy. But until now, research on magnesium-based batteries was limited because a magnesium-friendly electrolyte did not exist.
Close Collaboration Leads to Discovery Enter Toyota principal scientist and chemical engineer Rana Mohtadi. Mohtadi was researching hydrogen storage materials and their application to fuel cell technology; upon hearing her fellow researchers discussing the challenges of developing an electrolyte for a practical magnesium battery, Mohtadi realized her hydrogen storage material might just solve the longstanding problem. With further experimentation and the help of fellow researchers, her theory proved correct.
A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge
Silver Spring, Md. (April 29, 2016) – If you were steering a beluga whale down the street, would you risk sneaking a peek at your phone? Probably not. High school sophomores Matthew Post and John Caporaletti agree, and in their new public service announcement (PSA), they encourage their peers to drive their vehicles with the same care and attention. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Sherwood High School students of Montgomery County Public Schools in Olney, Md. (outside of Washington, D.C.) won the grand prize in theToyota Teen Drive 365 Video Challenge for their video “For the Whales.”
Now in its fifth year, the Toyota and Discovery Education challenge invites teens across the country to create public service videos to inspire their friends and peers to drive more safely. Matthew and John’s video provides an innovative perspective on the seriousness of driving with the stark reminder that just like a beluga whale, a standard sedan weighs a whopping two tons. With this in mind, the pair encourage drivers to eliminate risky behaviors and focus on the road. The teens will receive $15,000 and will work with a Discovery film crew to reshoot their video into a TV-ready PSA to air on a variety of Discovery networks.
April 23, 2016 - Toyota broke a Guinness World Records™ title today, setting a new record for the most vehicles in a hybrid parade.
The official tally for the parade lap on the Alameda Air Field: 332 Prius owners in attendance.
California has a long and devoted history with Prius as the golden state accounts for 40 percent of the nation's Prius vehicles. Northern California is particularly well-known for its Prius population density.
DETROIT, Mich. (April 12, 2016) -- Most of Toyota’s North American vehicles are engineered in Southeast Michigan. The newest concept to wear the automaker’s famous badge, however, has its roots firmly planted in the red clay of South Carolina.
Designed, engineered and hand-built by graduate students at Clemson University’s International Center for Automotive Research (CU-ICAR), the vehicle is the result of a two-year collaboration with Toyota Motor North America designers and engineers. The result is an innovative, flexible concept called uBox that is intended to appeal to the next generation of car buyers: Gen-Z.
Milestones and Memories: Toyota Marks Corolla’s 50th Anniversary
NEW YORK, March 24, 2016 – Actress Gina Rodriguez drove her Corolla cross-country to Hollywood to follow her dreams. Actress Hannah Simone learned to drive inside her dad’s pristinely kept Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured. To celebrate the Corolla’s status as the world’s all-time best-selling car and the important role it has played for millions of drivers, Toyota today launched the Corolla 50th Anniversary campaign – a year-long effort showcasing how the Corolla has powered more memories, milestones and moments than any car in the world.
Torrance, Calif., March 18, 2016 -- Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.
Millen is currently sitting in second place for the championship, after a solid finish earlier this year at Sno*Drift. Interestingly, Millen’s father, racing legend Rod Millen, has won 100 Acre Wood back-to-back in 1981 and 1982.
U.S. Winners of Toyota Dream Car Art Contest Announced
TORRANCE, Calif., March 9, 2016 – In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.
Now World Contest Semi-Finalists, the artwork by these nine youth advances to represent the United States in competing against entrants from over 80 countries. In August 2016, the top 30 World Winners will win an all-expenses-paid trip to Toyota City, Japan, and participate in an awards ceremony, which includes a tour of a Toyota manufacturing plant. The nine 2016 U.S. Winners were chosen by a national panel of 12 judges who viewed artwork by 32 U.S. finalists; the latter of which had been selected by nearly 1,000 Toyota team members nationwide from a pool of 90 U.S. semi-finalists.
U.S. WINNERS - CATEGORY 1 (Under 8 Years) Gold: Toyota Fun Car by Daniel Hanxiang Zhou, age 7; Ann Arbor, Michigan Silver: Toyota Plant Healer by Koiip Lam, age 7; Bayside, New York Bronze: Weather-Powered Car by Ezra Naphtali Zapler, age 7; Greenville, North Carolina
U.S. WINNERS - CATEGORY 2 (8-11 Years) Gold: Whale Car by Wenxu Zhong, age 11; Ann Arbor, Michigan Silver: U.W.C.C. (Underwater Cleaning Car) by Ashley McGinn, age 10; Arcadia, California Bronze:Food Generator by Xinyi Christine Zhang, age 10; Monmouth Junction, New Jersey
U.S. WINNERS - CATEGORY 3 (12-15 Years) Gold: Astronomical Toyota Car by Carolina Montoya, age 15; Wasco, California Silver:Toyota Teleporter by Sophia Mingrou Cui, age 15; Forest Hills, New York Bronze:Toyota Solar-Powered Green Energy Maker by Erna M. Chiu, age 13; Ann Arbor, Michigan
Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat
March 08, 2016
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel.
Safety City, a free, safety education program for second and third graders, combines classroom instruction with student driving experiences that simulate the real world. Toyota is helping power the program with a $49,000 donation toward the purchase of ten kid-sized electric cars. The new cars will replace an aging fleet that dates back to Safety City’s inception in 1990.
Passion in Plano: Learning Program Changes Families, Education, and the Community
PLANO, TEXAS, Feb. 26, 2016 – It’s not every day you find parents and children excited to work together on homework. But, take a look at families participating in Toyota Family Learning in Plano, Texas, and you’ll find a refreshing enthusiasm for learning.
The national family learning program provides a solution to the educational challenges facing low-income and ethnically diverse families. This week, Toyota and the National Center for Families Learning (NCFL) unveiled its newest sites at two Plano schools – Plano Family Literacy School and Sigler Elementary. More than 200 parents and children have been enrolled in the program in Plano since September. It is being funded by a three-year, $175,000 grant from Toyota and NCFL.
When Jim Bolte first began dating his wife, Tami, in college, there was a bit of a language barrier. See, Tami, was a sign language major.
“I would go out with Tami and her friends and they would sign to each other and point at me and laugh,” says Bolte, who has been president of Toyota Motor Manufacturing Alabama (TMMAL) since 2009. “And I wouldn’t have a clue what they were saying.”
To fix the problem, Bolte took a sign language class of his own to make sure they weren’t saying anything too bad. Nowadays, Bolte can use sign language to communicate with hearing impaired team members.
Bolte’s professional life now revolves around building V-8, V-6 and 4-cylinder engines for Toyota vehicles. In September, TMMAL built its 4 millionth engine, so things are going pretty well.
Toyota Again the 'Most Admired' Motor Vehicle Company in FORTUNE’s Study
Plano, Texas (Feb. 19, 2016) – Toyota was once again named the top motor vehicle company in Fortune Magazine’s annual list of the “World’s Most Admired Companies.” Toyota is also ranked at #28 overall out of all companies surveyed and was in the top ten in both talent and running a global business.
The “World’s Most Admired Companies” survey measures nine attributes considered critical to a company’s global success, including quality of management, social responsibility, people management and global competitiveness, among others. Toyota ranked No.1 across all categories in the motor vehicles sector. The list, widely considered to be the definitive report card on corporate reputation, is based on company surveys and peer ratings from senior executives, directors and analysts.
CHICAGO, Feb. 11, 2016 - - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races. Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.
Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.
Viewers will need to tune into the Big Game to learn how the #GoPriusGo hashtag may give them the chance to have their tweet featured in a live commercial airing in one of Toyota’s post-game spots.
More Than Two Million Toyotas Built in North America in 2015 for the First Time
ERLANGER, Ky. (Jan. 8, 2016) – 2015 marked record production for Toyota with 2,035,028 vehicles and 1,933,702 engines produced in North America. Key drivers for increased production include low fuel prices, a healthier economy and strong customer demand for Corolla, Camry, RAV4 and Tacoma.
“Our products are a direct reflection of our team members’ dedication and talent,” said Jim Lentz, CEO of Toyota North America. “Each vehicle that rolls off the line is an example of our commitment to safety, quality, value and above all our relentless focus to exceed customers’ expectations.”
December 24, 2015 - Seventy-five Toyota Tundras haul 250,000 pounds of food – funded by donations from dozens of local dealers and their business partners – to Philabundance, the largest hunger relief organization in the Philadelphia region.
Texas-based Toyota team member volunteers drive vehicles filled with toys to Children's Health Medical Centers in the North Dallas area.
Team members from Toyota’s Los Angeles Region walk to raise funds for and increase awareness of childhood cancer.
December 23, 2015 - What do baseball and business have in common? Quite a bit, it turns out. Watch Toyota President Akio Toyoda and Miami Marlins outfielder Ichiro Suzuki swap views on everything from the meaning of growth to facing tough situations head on.
December 17, 2015 - Can a stream of effort flow into a river of results? Of course.
Proof positive is Toyota’s Portland Vehicle Distribution Center (VDC). Toyota redesigned the site at Terminal 4 of the city’s port on the Willamette River in 2004 with a focus on H20.
The facility collects rain water, stores it in a large underground tank and uses it to flush toilets in the main building…saving water. Toilets have dual function flush…saving water. Personnel are trained to clean vehicles in a wash bay (not outside) and to only wash vehicles that have accessories added…saving water.
Toyota’s North American Parts Operation Gives New Life to Used Vehicle Parts
December 15, 2015 - Toyota has bumped up efforts to reduce waste by recycling old vehicle bumper covers and other scrap parts.
In partnership with Boles Parts Supply (BPS), Toyota created the National Scrap Program in 2014, a one-stop shop for all of Toyota’s North American Parts Operation’s (NAPO) recycling needs. Accepting the challenge to help Toyota recycle old bumper covers, BPS began shredding them into plastic pellets. The pellets are now sold to a vendor where they take on a second life as part of the materials used to create new plastic automotive parts.
December 08, 2015 - Forty-three thousand energetic Toyota team members prove their efficiency efforts are no carbon copy.
With a renewed focus on energy efficiency and greenhouse gas (GHG) reduction projects, Toyota has achieved a feat no other automaker can claim: 11 consecutive ENERGY STAR Partner of the Year – Sustained Excellence Awards, courtesy of the U.S. Environmental Protection Agency.
Since 2002, Toyota’s innovative measures in North America have saved 14 billion kWh of energy, enough to power 800,000 average American homes or the city of Chicago for nearly a year. In addition to having the ability to provide lights for the Windy City, Toyota’s carbon savings are the equivalent of planting almost 250 million trees to go along with that nice breeze.
From Water to Waste to Wildlife: Toyota’s Environmental 'To Do' List
December 01, 2015 - The environmental “to do” list is lengthy and the achievements above, along with many more, are featured in our latest North American Environmental Report at www.toyota.com.
From Water to Waste to Wildlife: Toyota’s Environmental 'To Do' List
December 01, 2015
Launch the only zero emission vehicle with more than 300 miles of driving range – check.
Manufacture vehicles using renewable energy from landfill gas – check.
Save more than 54 million gallons of water by reducing, reusing and recycling – check.
Certify more than 1,000 acres of land in North America to Wildlife Habitat Council’s Wildlife at Work program – check.
Reuse hybrid batteries to create stationary energy systems – check.
The environmental “to do” list is lengthy and the achievements above, along with many more, are featured in our latest North American Environmental Report at http://www.toyota.com/usa/environmentreport2015.
Five priority issues - carbon, water, materials, biodiversity, and outreach - guide Toyota’s efforts in North America. Here are a few highlights from each:
Five priority issues - carbon, water, materials, biodiversity, and outreach.
HOMESTEAD, Fla. (Nov. 23, 2015) – Tundra driver Erik Jones captured the 2015 NASCAR Camping World Truck Series (NCWTS) driver’s championship when he finished sixth in Friday night’s season finale at Homestead-Miami Speedway.
Jones clinched his first-career NASCAR title by 15 points over second-place driver Tyler Reddick in his Kyle Busch Motorsports (KBM) No. 4 Toyota Tundra by winning three races this season at Iowa, Canada and Texas. The 19-year-old Byron, Michigan native also earned five pole positions at Kansas, Texas, Iowa, Pocono and Phoenix. In his first full-time NCWTS season, Jones recorded 11 top-five results, 20 top-10 finishes and led 925 laps in 23 races this season.
Kyle Busch Secures Toyota's First NSCS Championship
HOMESTEAD, Fla. (Nov. 23, 2015) – Camry driver Kyle Busch captured the 2015 NASCAR Sprint Cup Series (NSCS) driver’s championship – the first for Toyota since entering the series in 2007 – when he finished first in Sunday’s season finale at Homestead-Miami Speedway.
Busch earned his first-career Sprint Cup Series title by one point over second-place driver Kevin Harvick in his Joe Gibbs Racing No. 18 M&M’s Crispy Camry by finishing highest among the championship contenders in the final round of the Chase for the NASCAR Sprint Cup championship. The 30-year-old Las Vegas native overcame multiple injuries sustained in the season-opening race weekend at Daytona International Speedway in February – which sidelined him for the first 11 NSCS races – and returned to racing in May to climb his way back into the Chase and ultimately capturing the 2015 championship.
Toyota Unveils Advanced Technologies in All-New Prius
Prius to have highest fuel economy of any vehicle without a plug
• 1.8-liter VVT-i engine achieves 40 percent thermal efficiency • Full hybrid system components have been made smaller and lighter, including the electric motor, transaxle, power control unit and hybrid battery • Newly developed lithium-ion or nickel-metal hydride batteries • Toyota New Global Architecture (TNGA) chassis delivers impressive driving dynamics • Toyota Safety Sense system available among other safety enhancements
TORRANCE, Calif., Oct. 13, 2015 - - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a stylish new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.
All-New 2016 Toyota Tacoma Voted Mid-size Truck of Texas by Texas Auto Writers Association
SAN ANTONIO (Oct. 13, 2015) – The 2016 Toyota Tacoma rocked its all-new powertrain, enhanced suspension tuning and off-road technology, earning Mid-size Pickup Truck of Texas at the Texas Auto Writers Association’s (TAWA) annual Texas Truck Rodeo event.
Toyota to Debut Three New Concept Cars at Tokyo Motor Show
Tokyo, Japan, Oct. 8, 2015 -- Toyota will present its vision for the future of mobility at this year’s Tokyo Motor Show, where three very different concept cars will make their global debuts. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.
World Debut of Scion Concept Car at L.A. Auto Show
TORRANCE, Calif. (Oct. 6, 2015) –Following the recent introduction of the Scion iM 5-door hatchback and the sporty Scion iA sedan, the youth division of Toyota is preparing to further expand its lineup with a third all-new vehicle, beginning in 2017. The world debut of the next Scion concept will take place at the Los Angeles Auto Show, Nov. 18-19, 2015.
Scion Racing Sits Atop Formula DRIFT Standings Heading into Season Finale
TORRANCE, Calif. (Oct. 7, 2015) – Scion Racing has its eye on the prize. Heading into the 2015 U.S. Formula DRIFT Pro Championship, Rockstar Energy Hankook Tire Scion tC driver Fredric Aasbo leads all competition in first place, while GReddy Performance Scion FR-S driver Ken Gushi follows in second. With a substantial points lead, Scion Racing has already captured its second straight Manufacturer’s Cup.
SALINE, Mich., Oct. 6, 2015 – After an incident-free 2014 Rally America season, the 2015 season has been a bit more challenging for the Toyota Technical Center Rally Team (TTCRT). A blown engine in the first miles of the first stage at the Susquehannock Trail Performance Rally (STPR) in June sidelined the team for the remainder of the event. It also kept them out of the biggest event of the season, the New England Forrest Rally (NEFR).
Toyota Division Remains Retail Sales Leader in Third Quarter
TORRANCE, Calif. (Oct. 1, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported September 2015 sales of 194,399 units, an increase of 16.2 percent from September 2014 on a volume basis. With one more selling day in September 2015 than in September 2014, sales were up 11.6 percent on a daily selling rate (DSR) basis.
Scion Checks the Box With Final xB Special Edition Model
TORRANCE, Calif. (Sept. 28, 2015) – As Scion’s iconic box, the xB, ends its run, Scion is taking the road less traveled to a place where the mountains meet the streets. Scion has partnered with 686, the snowboard technical apparel company, to create the xB 686 Parklan Edition. Starting today, a total of 686 xB special edition models are available for buyers seeking a unique combination of fashion and function. It will be priced at $19,685, excluding a delivery, processing and handling fee of $795.
New Products, Previous Player - Scion Introduces New Vice President
TORRANCE, Calif.(Sept. 24, 2015) – In the early days of Scion, when xAs and xBs
were flying out of dealers’ showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with
dealers to ensure they embraced the new products and processes Scion offered.
The Stork Has Nothing on Toyota Alabama: Team Members Welcome Arrival of 4 Millionth Engine
HUNTSVILLE, Ala. (Sept. 15, 2015) -- Like proud parents, Toyota Motor Manufacturing Alabama team members happily welcomed the arrival of their 4 millionth engine yesterday.
Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event
LAS VEGAS, Sept. 8, 2015 - - The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening production of music, food and special effects to celebrate an industry icon in a way that was anything but expected.
Toyota Establishes Collaborative Research Centers with MIT and Stanford to Accelerate Artificial Intelligence Research
Palo Alto, Calif., Sept. 4, 2015 -- The research and development of intelligent vehicle
and mobility technologies will get a major boost in an ambitious new collaboration between Toyota, Stanford and MIT. At a press conference today, Toyota Motor Corporation (TMC) announced that it will be investing approximately $50 million over
the next 5 years to establish joint research centers at each university. Additionally
Dr. Gill Pratt, former Program Manager at DARPA (the Defense Advanced Research Projects Agency) and leader of its recent Robotics Challenge, has joined Toyota to
direct and accelerate these research activities and their application to intelligent
All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid
September 01, 2015 - With a striking new look, enhanced driving dynamics and impressive fuel economy, the 2016 Prius will challenge what you know about hybrids. Tune in at 9 p.m. PDT, Tuesday, Sept. 8 to see the next era of an icon.
With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power
Toyota City, Japan (August 21, 2015) — Toyota Chairman Takeshi Uchiyamada likes
to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had no idea what was wrong, so we worked late every
night trying to figure it out. We finally got it to move around Christmas time, but it
Toyota Plows Ahead with New Production Engineering Building in
Georgetown
GEORGETOWN, Ky. (August 18, 2015) – During a ceremony Tuesday, the custom-designed Toyota truck took the spotlight, moving dirt to signal the start of constr-
uction on the building that will soon house the company’s North American production engineering team. Located on the grounds of Toyota’s largest vehicle manufacturing operation, once complete, the 250,000 sq. ft. building will include a state-of-the-art
test lab and provide an innovative work space for approximately 700 team members.
2016 Toyota Land Cruiser: A Luxurious Bridge Between Civilization and Adventure
August 18, 2015 - Entertainment System with Dual 10-inch Screens
How do you improve ultimate? The Toyota Land Cruiser has long been the brand’s ultimate-capability, ultimate-luxury SUV, and for 2016 Toyota is ratcheting up the meaning of that term. New exterior and interior design features are the obvious
]changes made to the 2016 Land Cruiser, while new safety technology, a major drivetrain upgrade and enhanced multimedia features make this makeover far more
The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on ... and Off-Road
August 17, 2015 - The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever.
St. Bernard Project (SBP) and Toyota Build on Hurricane Katrina Recovery
Effort with Expanded Partnership to Strengthen U.S. Disaster Resilience
New Orleans (Aug. 6, 2015) – As we approach the 10 year anniversary of Hurricane Katrina on Aug. 29, more than 5,000 families in New Orleans are still waiting to
return to home.1 Meanwhile, according to the National Centerfor Environmental for Environmental Information (NCEI), the number of billion-dollar natural disasters in
the U.S. continues to rise. St. Bernard Project (SBP), the national disaster recovery
and resiliency organization, whose proven-effective model relies on the support of AmeriCorps members, has seen requests for help from homeowners in New Orleans increase 25 percent from 2014.
Torrance, Calif. (July 20, 2015) – Three, two, one…..liftoff! The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.
The Electrochemical Society and Toyota North America Announce Fellowship Winners for Projects in Green Energy Technology
Pennington, N.J. (July 15, 2015) -- The ECS Toyota Young Investigator Fellowship Selection Committee has selected three recipients who will receive $50,000 each for
the inaugural fellowships for projects in green energy technology. The winners are Professor Patrick Cappillino, University of Massachusetts Dartmouth; Professor Yogesh (Yogi) Surendranath, Massachusetts Institute of Technology; and
Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center
TAMPA, Fla. (July 2, 2015) – During his third tour of duty in Afghanistan, Romy Camargo’s patrol was ambushed. A sniper’s bullet changed the life of this decorated
war veteran and his family. Now, with help from Toyota, Camargo, his family and a strong team of supporters are forever changing the lives of paraplegics and quadrip-legics across the country.
Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development in Japan
Tokyo, July 1, 2015 -- Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).
Cars.com Names Toyota Camry as Most American-Made, Again!
ERLANGER, Ky., June 29, 2015– The results are in, and Cars.com has named two
Toyota models as most American-Made. The Toyota Camry and the Toyota Sienna
have claimed the top two spots, respectively, in the annual Cars.com American-Made Index. This marks Toyota’s return to the American-Made pinnacle for the first time in three years and the fifth time overall that Camry has been ranked number one on the index.
Take Me Out to the Ballgame: Toyota USA Foundation and Toyota Give Back at Annual Congressional Baseball Game
WASHINGTON, DC (June 12, 2015) — While Democrats bested Republicans 5-2 at last night’s 2015 Congressional Baseball Game before 5,000 fans, the real winners were young people across the country.
Toyota Breaks Ground on Expansion in Michigan at Toyota Technical Center
ANN ARBOR, Mich. (June 11, 2015) – With the push of a plow by a 2015 Tundra TRD
Pro, Toyota officially broke ground today on the expansion of the Toyota Technical
Center (TTC) in Michigan. The ceremony at Toyota’s campus in York Township marks
the first visible step toward its growing investment and employment in the state while strengthening its North American research and development operations.
TORRANCE, Calif. (June 3, 2015) – A creek, a little high school chemistry, and a former oil boom town open to a hydrogen-fueled future. This is the story of “Fueled by Oil Creek,” the second online video in Toyota’s multi-part “Fueled by Everything” series aimed at highlighting renewable sources of hydrogen fuel, leading up to launch of the 2016 Toyota Mirai.
TORRANCE, Calif. (May 18, 2015) – Recognizing the many challenges college-bound students face, Toyota awarded tuition support to 22 Asian Pacific Islander American (APIA) students from the science, technology, engineering, and mathematics (STEM) disciplines to help with their cost of higher education.
Toyota Flips the Switch to Sustainable Power at Yellowstone National Park
Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam. At the
Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative
distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission
power to the ranger station and education center for the first time since it was
Toyota Sienna Named Best 3-Row Vehicle for Families
Atlanta, Ga., May 5, 2015 -- Parents love the new Sienna minivan for its upscale style and features, comfort and safety. Kids enjoy the 16.4-inch widescreen entertainment center. But auto writers are a much tougher group to please.
New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S
TORRANCE, Calif. (April 30, 2015) – Scion’s FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price.
Toyota USA Foundation Announces $1.9 Million in Grants to Support the Scientists, Innovators and Engineers of Tomorrow
“We know that the future of our society will be built on increasingly sophisticated technological expertise and innovative problem solving,” said Michael Rouse, Toyota
USA Foundation President. “That’s why Toyota USA Foundation is proud to support
these nonprofits, who are creating exciting opportunities to train and inspire the next generation of leaders in science, technology, engineering and math.”
Toyota to Realign Manufacturing Operations in North America
PLANO, Texas, April 15, 2015 – Toyota today announced a multi-year plan to
realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable
growth by making ever-better vehicles more efficiently.
What Combines the Thrill of Sports and the Excitement of Science and Technology? FIRST Robotics
YORK TOWNSHIP, MICH. (April 13, 2015) – In a continuing effort to expand STEM education and inspire the next generation of great engineers, Toyota Technical Center (TTC), Toyota’s North American engineering, research and development headquarters, has announced five grants for FIRST Robotics activities in Michigan. The funding,
more than $60,000 worth, will support in-school robotics programs as well as provide support for regional and state competitions. The effort will bolster the expanding
robotics program; a program that develops more than 10,000 future engineers,
Start Spreading the News: 2016 Toyota RAV4 Hybrid Debuts at New York International Auto Show
NEW YORK, April 2, 2015 -- There’s a new hybrid in town, and it’s called RAV4. Toyota has been the overwhelming gas-electric hybrid sales leader in the U.S. since 2000.
Now, 15 years after the first Prius was sold in the U.S., Toyota has unveiled its eighth hybrid offering as part of the refreshed 2016 RAV4.
Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility
vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price. The
move is a major stride towards Toyota’s vision of a mobility future that improves
safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
Three Toyota Suppliers Receive Superior Quality Performance Award for 2014
ERLANGER, Ky. (March 25, 2015) – Three Toyota suppliers -- Fuel Total Systems Corporation of Lebanon, Ky.; TAIHO Manufacturing of Tennessee, LLC. of
Gordonsville, Tenn.; and OTICS USA Inc. of Morristown, Tenn. -- received the
company’s highest supplier recognition, the Superior Award for Quality Performance, during its Annual Supplier Business Meeting in March at the Northern Kentucky Convention Center in Covington.
MONTGOMERY, Ala., March 16, 2015 – In 1965, thousands marched from Selma to Montgomery, Alabama on a journey for justice. All across the South, college students participated in the 54-mile walk. As the country recently celebrated the 50th anniversary of the historic event, Toyota this week donated $50,000 to four Alabama historically black colleges and universities (HBCUs) who played an essential role in the quest for civil rights and equality.
ERLANGER, KY, March 9, 2015 – Just in time for Women’s History Month, the National Association of Manufacturers has honored three Toyota engineers for significant achievements.
Bumper to Bumper...Toyota Indiana Keeps 'Em Comin'
PRINCETON, Ind. – Toyota Indiana and its 4,700 team members hit a new high today. Today, a Blizzard Pearl Highlander Hybrid drove off the final assembly line and team members realized their accomplishment - 4 million vehicles produced.
First Look in the 'Second City:' The Refreshed 2016 Toyota Avalon Premium
Mid-Sized Sedan
CHICAGO, Feb. 12, 2015 – Call it a trio of firsts in the Second City as the refreshed
Toyota Avalon and sporty Camry and Corolla Special Editions made their world debuts at the 2015 Chicago Auto Show. The three models rode into Chicago with a head of steam
as the Avalon, Camry and Corolla are each the sales leaders in their respective
segments, a first for Toyota. All three vehicles are 2016 models and will go on sale
New Driving Simulator from Toyota TeenDrive365 Uses Oculus Rift to Bring Dangers of Distracted Driving To Life
DETROIT (Jan. 14, 2015) – Today at the Detroit Auto Show, Toyota launched its new TeenDrive365 distracted driving simulator with Oculus Rift, marking the first time the virtual reality technology is being used to educate the public – teens and parents alike – about the dangers of driving.
